4 Ways to Boost Traffic by Bettering Your Keyword Research



Source: Christian Schnettelker

Once upon a time, marketers could research a few keywords for a website or a blog post with Google AdWords, and they were good to go. Since Google launched Panda in 2011, the process of optimizing keywords has become more complex. Sites with low quality or “thin content” and generic keywords no longer rank nearly as well as sites with rich, high-quality content and long-tail keywords. This means your content needs more than just broad keywords and to keep rankings high, you’re going to have to do some serious keyword research. If you’re unsure where to go for keyword research tools beyond AdWords or are simply looking for some new keyword strategies, consider one or more of the following.



Don’t Let These Mistakes Doom Your eCommerce Site


Online Shopping

Online shopping isn’t just the domain of eCommerce giants like Amazon and eBay. According to a study conducted by UPS, 70 percent of shoppers prefer to visit their favorite retailer online. With that in mind, no online store—regardless of its size—can afford to ignore eCommerce marketing.

That said, far too many small businesses commit mistakes that could potentially doom their eCommerce sites long-term. Fortunately, we’ve not only identified the four most common missteps made by online business owners, but also ways to avoid them.



Being an Online Entrepreneur Isn’t Easy: 7 Ways of Thinking to Increase Sales


Online business success doesn’t always happen overnight. In fact, in many ways, successful business owners are everyday people like you and me—the difference is that they have cultivated a unique mindset that takes them beyond the bounds of a normal employee or small-business owner. They take a small idea and turn it into something that sells simply by changing their mindful approach to business.

If you want to become a successful entrepreneur, especially in the online realm, you have to prepare yourself to think big. Here are seven key mindsets from some of the most successful business owners in the world that you might consider adopting if you want to make it big:



The 15-Minute Morning Routine That Will Make You Entrepreneur of the Year


While it’s easy to spend the first few minutes of your day pressing the snooze button and hiding under the covers, many highly successful individuals know that their most powerful moments—the ones that have the most significant impact on the rest of their days—are those first few minutes after waking up.

Stick with this simple, 15-minute morning routine and before you know it, you will have a leg up on the competition as you begin each day with a fit mind, less tension, and a clear vision of your success.


  1. Make Your Bed (two minutes): While many people tend to crawl out of bed leaving rumpled sheets in their wake, taking two extra minutes to make your bed sets the tone for how you view the rest of your day. By tidying up your bed, you are placing an emphasis on organization and order. Additionally, making your bed gives you an immediate sense of accomplishment, which will drive you to succeed throughout your day.
  2. Drink Water (one minute): After you sleep, your body and brain need replenishing with water to function at their full potential. Drinking a large glass of water first thing in the morning on an empty stomach helps purify the body’s internal system. With help from water, your body is able to produce new blood and muscle cells, allowing you think more clearly. This will help bring forth new ideas for success
  3. Stretch (three minutes): Taking a few minutes to stretch your body can be vital to your well-being throughout your day. Not only will you experience physical relief from using muscles that have been inactive for hours, you will also enjoy mental release first thing in the morning. Stretching can speed up the release of mood enhancing endorphins, improve circulation, and increase your mental flexibility as you proceed throughout your day.entrepreneur tips
  4. Map Your Day (five minutes): Planning out your day can help you focus on what events lie ahead, helping you to stay organized and on track with your goals and tasks. Put together a calendar of events, make a list, or even add your tasks to your cellphone. When you envision each task as a step toward completing your goals, you can actually increase your motivation to work and get things done.
  5. Dream (four minutes): You haven’t been out of bed long and may even have just woken from a dream, but believe it or not, daydreaming can be a very important motivator when it comes to an entrepreneur’s ability to soar. Choose a peaceful vision that makes you feel successful, think about how you will feel once you have reached your goals, and allow yourself to dream big.

As an entrepreneur, you know that your productivity level is significantly based on your ability to manage time effectively. Starting your day with a routine that combines the maximization of your time with an emphasis on motivational activities is essential.

Entrepreneurs can turn to IX Web Hosting for their web hosting needs. We offer a variety of flexible hosting plans with unlimited shared hosting, unlimited bandwidth, unlimited server space, and incredible hosting support.


Breaking Down the Basics: What is SEO Anyway?


Did you know that the heavy equipment manufacturer Caterpillar, often abbreviated as Cat or CAT, ranks above the domestic animal of the same name, as well as the insect, in a search on Google for the word “cat”?

How can a company that has been around for little more than a century outrank an insect and a feline that have been around for thousands of years? There’s always something else ranking higher than you on a Google search results page. That, my friends, is the awesome power of search engine optimization, or SEO.

So, What Is It?

As the full name of the abbreviation implies, SEO involves the optimization of online content to appeal to various guidelines, standards, rules, and preferences used for displaying search results to Internet surfers, searchers, and shoppers.

People use search engines, primarily Google, to find things on the Internet. If you want to be found, you either have to give your website address to each individual personally (which is impossible), or you need to optimize your content so the search engine will find your site worthy of being included in a result list.

Why Should I Care?

The goal is to have first-page ranking because studies show that many people don’t even look beyond the first page. Even more so, such as in the case of Caterpillar, you want to have the No. 1 rank, because 33 percent of search traffic goes to that coveted position.

Some things search engines like to find on websites when considering them for search placement include the following:

  • Contextually relevant keywords and key phrases within the site copy that pertain to the search terms, including long-tail and geo-targeted keywords for niche and location-specific searches.
  • Content that is original, valuable, and meaningful. Duplicate content can get penalized by search engines.
  • Authority, content that’s back-linked on relevant expert sites, and a large quantity of social shares.
  • Optimal site performance in terms of page load times, functioning links, bounce rate, and easy navigation
  • Log into your control panel at my.ixwebhosting.com

basics of seo

There are also things search engines do not approve of, like keyword stuffing, duplicate or “thin” content with little substance or value to the visitor, back-links to questionable sites, and the use of coding tricks to superficially create visitor or search engine appeal.  Some of these techniques are referred to as “black hat SEO” because they are unethical, improper, or frowned upon by search engines and marketing experts.

When you’re ready to take your online marketing to the next level and gain the exposure you need to achieve your marketing goals, start thinking about SEO. Ensuring that your site is properly optimized for search engines is an essential requirement, and there are plenty of tools to help you along the way.

For more information on web hosting that makes implementing your SEO processes easier than ever, check out our selection of affordable web hosting plans.




We're Always There When You Need Us The Most!

Your Dedicated Support

At IX, we take care of our customers. And dedicated support is one of the ways we prove to you again and again that we are here to help you every step of the way, regardless of your skill level. With IX dedicated support, you get a support technician personally assigned to assist you. You get their name, number, email, social media connections, and work schedule! It's just one more facet of our service which proves our deeply rooted belief that being a great hosting provider requires more than just cutting-edge technologies, but the best in support and service.