Paypal Integration: For Our Business and Yours

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We’ve just integrated Paypal into our system, so you can now purchase domains, hosting plans and soon, even renew your existing plan with your Paypal account! There were a couple of reasons that we didn’t integrate it sooner, but in retrospect, they were all bad. I wish I had gotten this project rolling sooner.

Did you ever think about using Paypal to get paid on your site? It’s strikingly simple and if you’re interested in learning how to do it, keep reading.

Paypal

When I started IX Web Hosting, Paypal didn’t even exist.  It’s a really good time to be a business (forget the economy!).  The integration of Paypal has already coincided with a sharp increase in sales (let me also give credit to the bustle of the Fall season for that, though) and a warm welcoming from a couple of you who were hoping for this change.  It was easy to integrate and had a big impact.

Being able to accept online payment from your customers is for sure the most essential part of operating your business online.  You lose a lot of business every time you ask a customer to call in or come into the store to make a sale in almost every single business case.  The audience we can reach is bigger now than ever before.  Don’t think people weren’t trying to sell web hosting in stores[1] at one point.  They were… and they became really irrelevant really fast.

So many of our clients have what is called a “brochure website,” or a website that tells you a bit about the nature of their business or what they do, the history behind it and what kind of services are offered, but isn’t actually selling anything via the site itself.

I personally don’t understand this.  If you have something to sell, why not put your site to work for you? That’s like going through the trouble of having kids and not making them do housework (just kidding Department of Labor!!).  It doesn’t cost much or anything, depending on how you do it.  The payoff is great if you’re willing to put a little effort in… and there’s no reason not to put that effort in especially in today’s economy (which we should have forgotten by now).

Imagine the convenience for your customers and the growth potential for you if you were to start accepting payments online… or even just start making gift certificates for your products or services available on your site! People who were once only visitors to your site are now potentially paying customers and your best salesman is now working 24/7… for free.

<b>The "Good Part" </b>

The "Good Part"

It’s sad, but I’ve noticed that over the last decade, the power of a website is so seldom harnessed by their owners and instead, business owners dredge through more “traditional” paths that don’t make them much money and more often than not, lead them to giving up before they even get to the good part.

Hopefully, you’re reading this and ready to start getting paid.  Paypal is probably the best, easiest, most painless way to get started accepting payments online. There’s a free plan that allows your visitors to use their credit/debit cards or their Paypal account to purchase your stuff and it’s actually easy to set up.

So how easy is it?

Well, a quick summary would tell you that depending on how you’d like to integrate Paypal, it will either be very simple (about a 15-minute commitment): using Paypal’s shopping cart and easy HTML integration, or semi-simple: installing and integrating into your own shopping cart from our Easy Apps. You’ll also find that it can either be free or cheap ($30/month).

The free solution, “Website Payment Standard,” can be popped right into your existing shopping cart or installed using Paypal’s easy setup.  You don’t have to go through any kind of credit check to get paid and your customer will follow these simple steps to purchase things on your site:

Buy Now

  1. Your customer clicks on the “Buy Now!/Subscribe” button that is available on your site via either your shopping cart or an HTML integration of Paypal (“HTML Integration” is literally just using their “Buy Now!” buttons to link to their shopping cart).
  2. Your customer is then sent to Paypal’s shopping cart on the Paypal website (with your site’s header and footer still in tact — the process will be seamless to the buyer, but there’s not much you can do with the shopping cart look and design.  This is why many people choose to use their own shopping cart).
  3. Your customer is sent back to your site to complete the process (usually to a “thank you for ordering!” page that you’ve created).
  4. The cash from the sale goes into a Paypal account that you’ve created at the beginning of this process.  Paypal will issue you a debit card if you want one and you can transfer funds online from your Paypal account to your own bank account.

Paypal has a great in-depth tutorial here, but you can also watch their demo -which is pretty cool- to make sure it’s the right kind of thing for your business.

Also, let me know in the comments if you’re not at the Paypal / “Get Paid” phase with your business. If you’ve read up to here and you’re not selling something now, you’re motivated enough as far as I’m concerned to start making money with your site.  I need to get you to that point because the more successful you are, the closer you are to your goals, the happier you are… and if I can have anything to do with that, well, you know the rest.  :)

Talk soon,

Fathi Said, CEO

IX Web Hosting


[1] Mostly telephone and internet service providers.  Look around, you can still find a few!

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Webinar Comments Post

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Ok, so have at it! Let me know what you thought of the webinar!

Thanks for your feedback!

Fathi Said, CEO
IX Web Hosting

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How to Get onto Google – Part 2

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When I started my first web hosting company in 1999, I didn’t know much about marketing.

(That’s kind of an understatement, actually. Someday I’ll share a bunch of very embarrassing stories about my early mistakes and missteps, but that’s not what I want to talk about today.)

But I stumbled upon a brand new form of online marketing called “pay per click”, and I kind of figured it out. To my amazement, that one traffic source helped me create a really big hosting business faster than I could have imagined. And I did it profitably.

Fast forward almost 11 years, and you may have heard of “pay per click” by now. In fact, that form of advertising represents about 99% of the revenue of a little company you might recognize: Google.

Google’s pay per click program is called AdWords. The good news is, it’s still one of the best kept secrets in marketing today. I mean, how many of your friends and neighbors have even heard of AdWords?

One of IX Web Hosting’s guest experts is my friend Howie Jacobson, who wrote the book, Google AdWords For Dummies. Not only is he an AdWords expert, but he can explain it to the rest of us :)

Here’s a short video tutorial by Howie, exclusively for IX Web Hosting customers, on how to use AdWords to bring hungry prospects to your web site.

Watch the video here:

If you find this helpful, make sure to sign up for the zero-cost webinar on January 20, co-hosted by Howie and David Bullock, our resident SEO and Social Media expert. The topic: “How to Develop X-Ray Vision in Your Market.”

“How to Develop X-Ray Vision in Your Market”
Wednesday, January 20, 2010
Noon EST (9 am PST)
  • Is an online market worth your time?
  • How much profit can you expect?
  • Messages that will attract the perfect buyer
  • What to show visitors to predispose them to buy

You can find details and register just below Howie’s video clip.

The webinar is in just 9 days, and space is limited, so don’t procrastinate and miss out!

Wishing you health, happiness and prosperity,

Fathi Said, CEO
IX Web Hosting

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Twitter, Facebook, LinkedIn – help?

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OK, so I admit it. I’m as confused by “social media” as everyone else.

I can’t figure out how to get millions of followers on Twitter, or how to get hundreds of thousands of Facebook fans, or why I should even try.

But I can read the writing on the wall, and I’m willing to learn.

My friend and IX Web Hosting guest expert David Bullock is a genius about social media. He’s the co-author of “Barack 2.0: Barack Obama’s Social Media Lessons for Business” – and he’s agreed to share his social media chops with me – and you – in a series of video tutorials and live webinars over the next several months.

In this short clip (just 6 minutes and 19 seconds long), he explains just what the heck social media is, why we need to pay attention, and how to start using it to grow our businesses. (I’m taking notes!)

Watch the video here:

If you find it valuable, don’t forget to register for the zero-cost webinar on “How to Develop X-Ray Market Vision” on January 20, 2010 below.

“How to Develop X-Ray Vision in Your Market”
Wednesday, January 20, 2010
Noon EST (9 am PST)
  • Is an online market worth your time?
  • How much profit can you expect?
  • Messages that will attract the perfect buyer
  • What to show visitors to predispose them to buy

David will be co-presenting with Howie Jacobson, the author of Google AdWords For Dummies. Seats are limited, so please don’t delay and miss out.

Wishing you health, happiness and prosperity,

Fathi Said, CEO
IX Web Hosting

PS: If you can’t make the noon webinar time on January 20, don’t worry! Go ahead and sign up anyway and we’ll send you a video of it afterward so you can watch it whenever you want.

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Zero-Cost Online Business Webinar

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Ok, I’ve been promising this to you for some time now, and I’m finally able to announce it:

As an IX Web Hosting customer, you’re invited to our first “Online Success” webinar!

The webinar topic is “How to Develop X-Ray Vision in Your Market” and we’ve scheduled it for late January.

Which means I now get to reveal our “secret” presenter, David Bullock, author of the social media study and book titled “Barack 2.0″. David is a well-known expert in the Internet marketing space and I’m really excited to have him share his vast amount of online marketing knowledge with you.

David, together with Howie Jacobson (author of “Google AdWords For Dummies”), will be showing you exactly how they use Google and other tools to discover:

  • Whether an online market is worth entering
  • How much profit can you expect to make in a market
  • What your customers want (and can’t find right now)
  • The messages that will attract the right customers to your web site
  • What to show visitors on your web site that will predispose them to buy from you

In short, you’ll discover a 45-minute protocol for quick, zero-cost market research that can potentially DOUBLE the effectiveness of your website.

We’re making this webinar available as part of your regular hosting package, so you won’t have to pay a dime to attend. (In fact, you won’t even have to worry about using your phone minutes – you’ll listen in right on your computer.)

Space is limited though, so register now to reserve your seat.

“How to Develop X-Ray Vision in Your Market”
Wednesday, January 20, 2010
Noon EST (9 am PST)
  • Is an online market worth your time?
  • How much profit can you expect?
  • Messages that will attract the perfect buyer
  • What to show visitors to predispose them to buy

If you can’t make the event, register anyway and we’ll send you a video of the presentation later.

See you on January 20, I hope :)

Happy New Year!

Fathi-sign

IX Web Hosting

PS: Remember Howie’s recent video on how to get into Google in my last blog post? Keep an eye out for a post with another video – this time from David Bullock – real soon.

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