4 Ways to Boost Traffic by Bettering Your Keyword Research

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Source: Christian Schnettelker

Once upon a time, marketers could research a few keywords for a website or a blog post with Google AdWords, and they were good to go. Since Google launched Panda in 2011, the process of optimizing keywords has become more complex. Sites with low quality or “thin content” and generic keywords no longer rank nearly as well as sites with rich, high-quality content and long-tail keywords. This means your content needs more than just broad keywords and to keep rankings high, you’re going to have to do some serious keyword research. If you’re unsure where to go for keyword research tools beyond AdWords or are simply looking for some new keyword strategies, consider one or more of the following.

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Don’t Let These Mistakes Doom Your eCommerce Site

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Online Shopping

Online shopping isn’t just the domain of eCommerce giants like Amazon and eBay. According to a study conducted by UPS, 70 percent of shoppers prefer to visit their favorite retailer online. With that in mind, no online store—regardless of its size—can afford to ignore eCommerce marketing.

That said, far too many small businesses commit mistakes that could potentially doom their eCommerce sites long-term. Fortunately, we’ve not only identified the four most common missteps made by online business owners, but also ways to avoid them.

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Being an Online Entrepreneur Isn’t Easy: 7 Ways of Thinking to Increase Sales

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Online business success doesn’t always happen overnight. In fact, in many ways, successful business owners are everyday people like you and me—the difference is that they have cultivated a unique mindset that takes them beyond the bounds of a normal employee or small-business owner. They take a small idea and turn it into something that sells simply by changing their mindful approach to business.

If you want to become a successful entrepreneur, especially in the online realm, you have to prepare yourself to think big. Here are seven key mindsets from some of the most successful business owners in the world that you might consider adopting if you want to make it big:

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IX’s New Kitty Commercial

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Everyone knows the internet wouldn’t survive without its two most vital ingredients:

1. Web hosting. No web hosting means no web sites, and no web sites essentially means no internet.

2. Cats. It’s common knowledge that the internet is dependent on people sharing cute cat pictures and videos in order to remain relevant.

So, when our VP of Operations adopted an abandoned kitten that was rescued from an empty storage facility, we took the opportunity to combine both major components of the internet into one adorable commercial.

Click here to watch!

http://www.youtube.com/watch?v=eyfkmfiTjDQ

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Nice Try, Tornado

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No tornados @ IX!

As some of you may have read on our official Facebook page, IX Web Hosting was recently hit with a pretty nasty storm. The high winds lifted the roofs off of surrounding buildings, toppled tractor-trailer rigs, and shattered windows, both vehicle and building alike.

Shots of the surrounding damage

And, while the subsequent power outage has disrupted many businesses in the area, the employees at IX Web Hosting are still here, chugging away to keep this situation from affecting our customers in any way.

Though the storm struck without warning, we were able to make sure our customers’ accounts were completely unaffected by this incident. Our emergency generators are running at full power to make sure our servers are operating without interruption. We are having additional fuel delivered as needed so that we remain up as long as the power remains out.

This means our shared, VPS, and Cloud services are currently up and running, and should remain unaffected until the power outage is over. We will, of course, update you if anything changes or if we have any reason to suspect that this might change.

Fortunately, no IX employees were injured during the storm, and our building missed sustaining any physical damage. As for an ETA for when the local power outage will end, we’ve heard from our power provider, AEP, that power should be restored by 11:00 PM EST. [UPDATE: Power is restored! We had our generators refueled again just-in-case, but we’re back on grid power!]

In the meantime, check out this video we captured of the storm touching down across the street, featuring our videographer, Stephi Kurz, and me, Mike Nichols, correctly identifying the storm as a “thing.”

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We're Always There When You Need Us The Most!

Your Dedicated Support

At IX, we take care of our customers. And dedicated support is one of the ways we prove to you again and again that we are here to help you every step of the way, regardless of your skill level. With IX dedicated support, you get a support technician personally assigned to assist you. You get their name, number, email, social media connections, and work schedule! It's just one more facet of our service which proves our deeply rooted belief that being a great hosting provider requires more than just cutting-edge technologies, but the best in support and service.