7 SEO Myths That No One Should Listen To

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Take note of these SEO myths and change your SEO strategy completely

If you were to Google SEO myths, dozens of results would show up. Does this mean they are all to be absolutely disbelieved and discarded when you are optimizing your own online content? Certainly not! Some SEO tips are less like myths and more like bad practices, while others simply have less impact on page rank than other strategies might. While some myths do contain a measure of truth, there are still plenty of SEO ideas out there that should be stricken from existence to prevent further damage to your marketing efforts.

Myth #1: SEO is dead. No doubt you’ve heard this myth bandied about the water cooler on more than one occasion, and some variation of it has been resurrected to refer to any number of things over the past decade. Despite the claims otherwise, SEO has not died an untimely death or been replaced by content marketing, user experience or mobile-friendly optimization. In fact, those particular aspects work with SEO and contribute to the overall success of search optimization.

Myth #2: Anchor text must have keywords for proper optimization. In truth, it really doesn’t matter what your anchor text says, as long as you don’t use the same anchor text for all your internal links. If anchor text is keyword-rich and appears to be over-optimized to search engines, it could actually hurt your SEO efforts.

Myth #3: Keyword-rich URLs improve page rank. If you’re seeking visible improvement, forget keyword-rich URLs. This myth is often perpetuated simply because humans think it’s easier for other humans to read URLs that look like sentences (and have keywords in them). They don’t make a difference to search engines when indexing pages, and can often only be found in searches that use exact match queries in parentheses.

Myth #4: Social signals do (or don’t) impact search results. Do they? Don’t they? Google denies it, SEO experts claim they’ve proven it and, in the end, no one really knows for sure. While there’s no true rule of thumb here, building out social media marketing plans can’t hurt you and can ultimately bring about more brand awareness.

Myth #5: Canonicalization isn’t really that important, so don’t bother. On the contrary, canonicalizing URLs if your site can be accessed by several different ones is very important for page rank purposes. Otherwise, each individual URL gets its own page value, instead of all the points and popularity going to one dominant URL.

Myth #6: Personalized search results have nullified the power of organic search. While Google does use personalized search results for users based off of browser cookies, the difference in results is negligible. Organic results still trump personal ones, primarily because people don’t continue to search for the same things day after day.

Myth #7: Outbound links are just as important as inbound links. Outbound links have essentially no ranking power when compared to inbound links. This is because they have no authority or value since they are coming from your site. Where they point to is insignificant in terms of your page rank, because you could otherwise attempt to artificially elevate your rank by pointing to dozens of expert and authority sites.
Do your own research and find even more SEO myths that you should stop listening to right now. Use caution, however, and make sure you’re not actually disregarding what could be a valuable piece of advice in favor of public opinion.

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The Art of Training Your Brain to Improve Your Entrepreneurial Focus

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This entrepreneur stays focused by following these six tips

Developing your focus as an entrepreneur can be one of the greatest challenges you’ll ever face starting a business—all the talent, creativity, people skills, and funding in the world can’t help you succeed if you lack concentration. Fortunately, the art of staying focused is a skill, or perhaps a muscle—one any motivated individual can strengthen over time. Here are six ways to do exactly that, and start your path to focused, effective entrepreneurship.

1. Start the Day with Challenges

Though this may seem unnatural, those who start their days with the most difficult tasks have proven time and time again to perform better throughout the day. Perhaps it’s a matter of establishing expectations first thing in the morning, or maybe it’s because you’re more energized at the beginning of the day, or clearing a difficult task could generate a jolt of endorphins. Whatever the mechanism, it works. Getting the difficult tasks out of the way first thing motivates you to stay focused on finishing everything you need to get done.

2. Allocate Time Mindfully

Though you don’t need to schedule every minute of every day, when you spend time on a task (or a break), it pays to be attentive to how much time you are dedicating toward that particular thing. Avoid working aimlessly—anticipate how long it will take you to do certain tasks, then schedule yourself throughout the day so you don’t spend too much time (or get distracted) thanks to your set time limits. When you have a schedule, even a loose ad-hoc one, you’ll find it far easier to ignore distractions and stay on task.

3. Practice Makes Perfect

Simply trying to focus for a few minutes each day can make it easier to do so in the future. Studies suggest concentration is somewhat like physical stamina: With regular effort, you can train up to Herculean feats. Try this easy concentration exercise: Set a timer for 10 minutes and slowly count to 100, forward and backward, until the timer runs out. Something as simple as focused counting can help you stay alert and more concentrated throughout the day.

4. Rest and Recharge

The smartest entrepreneurs know the importance of a work-life balance. Working hard all day may sound enticing, but an entrepreneur who tries to focus for eight hours straight will have less done at the end of the day than one who took a few breaks. The trick is to find your best method of relaxing. Maybe you need to take a lap around the office after each call, or step away on one noon break to go for a nice lunch. Experiment and find the right way to resets your focus.

5. Organize Everything

Clutter distracts from focus, so keep your workstation tidy. Few things kill concentration and build frustration faster than hunting for some vital document, a sticky note, or a pen to jot down an important piece of information.

6. Consider Why You Lose Focus

One of the biggest things behind building concentration is noticing when you lose focus and then figuring out what happened. Did you put off tasks or open yourself up to surprises in your schedule? Get sucked into reading emails or browsing Facebook? Wander down the hall to speak with a co-worker? Anything that distracts you from your focus can be overcome, put aside, or avoided. Acknowledge those distractions and make a concerted effort to minimize them.

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