4 Ways to Boost Traffic by Bettering Your Keyword Research

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Source: Christian Schnettelker

Once upon a time, marketers could research a few keywords for a website or a blog post with Google AdWords, and they were good to go. Since Google launched Panda in 2011, the process of optimizing keywords has become more complex. Sites with low quality or “thin content” and generic keywords no longer rank nearly as well as sites with rich, high-quality content and long-tail keywords. This means your content needs more than just broad keywords and to keep rankings high, you’re going to have to do some serious keyword research. If you’re unsure where to go for keyword research tools beyond AdWords or are simply looking for some new keyword strategies, consider one or more of the following.

Free SEO keyword tools

In 2013, Google rolled the Google Keyword Tool into the Google Keyword Planner. Planner is a great resource for finding exact phrase volume, competition, and similar keyword ideas. There are a number of other free tools that can provide even more keyword suggestion ideas to plug into the Keyword Finder, including:

  • WordStream: Wordstream offers free keyword, keyword niche finder, keyword group, and negative keyword tools.
  • Soovle: Soovle lets you search suggestions and completions from the top providers online. It’s quick, efficient, and user-friendly.
  • Ubersuggest: Ubersuggest is a free keyword suggestion tool that makes efficient use of different services to streamline the process.
  • Keywordtool.io: Keywordtool.io gives you more than 750 Google keyword suggestions for free.

When Google AdWords became obsolete seemingly overnight, many companies were left unsure where to turn for free keyword tools. The good news is that there are other options out there, such as WordStream’s free SEO keyword research tools. You get more SEO keywords than ever before, including long-tail keywords, as well as structured, actionable data. For example, you can put a list of keywords into the Keyword Group, and within seconds, you’ll have a concise set of applicable keyword niches.

Google autocomplete algorithm

If you’ve used Google any time in the past few years, you’re familiar with the autocomplete algorithm that allows Google to predict what you’ll type next. For example, if you type “how to cook,” Google may suggest “how to cook chicken” or “how to cook the best ribs.” The more people use Google, the more intelligent the algorithm becomes. This feature is invaluable for marketers because it suggests a wide range of popular keywords, include long-tail keywords. The more popular the keyword, the higher it will rank.

Related search results

Once you’ve exhausted the autocomplete algorithm, take a look at the related searches. Start by typing in your keyword in the search box and hitting enter. Scroll to the bottom of the results list, and you’ll find a list of searches related to your keyword search. It’s worth your time to browse the related results because these display your keyword mixed up with other words in a way that autocomplete doesn’t.

Amazon keywords

One reason that Amazon is so successful is that it has completely dominated the organic search results for virtually every purchase-related keyword. With a myriad of keywords and reviews, there is no shortage of keyword ideas on Amazon. Make sure to check the “show results for” menu, main header, items listed, product description, customer questions and answers, and “customers who bought this item also bought.”

Keep in mind that keyword research is an ongoing process. As Google continues to unroll new algorithms, you must make tweaks to your keyword search process accordingly. Don’t let your efforts stagnate or you’ll quickly find your company left in the dust. Learn everything that you can about SEO and keep improving your keywords to remain competitive within your industry.

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