The Secret to Building Quality Backlinks Unveiled


digital marketing, online marketing, SEO, building websites
Source: iStock

Did you know that according to a survey by Moz, approximately 37 percent of online businesses spend an estimated $10,000 to $50,000 per month on link-building alone, deploying tactics like content and outreach, paid links, press releases, and more? While investing such a staggering amount into building backlinks is certain to be successful in one way or another, it simply isn’t necessary anymore. The point of building quality backlinks is for Google to recognize new Web pages as well as to determine how a Web page should rank in the search engine’s results.

Familiarizing yourself with SEO basics, using the right SEO tools, and building a smart SEO strategy can go a long way when it comes to developing high-quality links back to your site. As always, practice smart online etiquette and remember Google’s rules about spamming.

High-Quality Sites

Before you begin your backlink-building journey, it’s important to understand that not all links are created equal. In order to get the most out of your link-building experience, it is essential that you understand the difference between links from high-quality sites and those of lesser quality. While the right inbound links can significantly boost your Google ranking, links from the wrong sites can leave you penalized.

A high-quality site is one that provides relevant, useful information, and is free from common SEO mishaps. In most cases, a high-quality site is linked to by other high-quality websites and contains trustworthy, reliable content that is optimized for search engines without being “over-optimized.” A great way to test the quality of a site is to run it through Moz’s Open Site Explorer and see the site’s number of backlinks, MozRank, and other metrics.

Simple Link-Building Strategies

While you could spend tens of thousands of dollars each month investing in the art of link-building, there are a number of other affordable strategies that can prove to be just as beneficial. The No. 1 thing to keep in mind with link-building is that ALL campaigns should begin with something worth linking to.

  • Create valuable content: The first step toward earning links is to build content that is relevant and garners the attention of your target market. Great content has the ability to be shared across the web, which indirectly and organically builds quality links back to your site.
  • Check link value of sites: As mentioned earlier, Moz’s Open Site Explorer is an incredible tool to check out a site’s link value. Simply search a URL (or download the toolbar for even easier access to data) and see metrics like page authority, spam scores, social stats, inbound links, top pages, and even link opportunities to help you access whether or not you want to be linked on that particular site.
  • Outreach and PR: Bloggers on high-quality sites are a great source to strengthen brand awareness as well as get a link back to your site. Send a personalized email to blogs in your niche and let them know about your products or services that are relevant to their readers. Ask if they might think your product or service is worth sharing, and be sure to include a link.
  • Find unlinked mentions: Setting up Google Alerts and using tools like Buzzsumo or are great ways to see when people are talking about your brand. If they mentioned your product or service but didn’t link back to your site, try sending them an email.

Putting these powerful strategies into practice can not only increase the number of high-quality backlinks you receive at virtually no cost to you, but significantly increase your site’s traffic, building both your revenue and your brand.



Is your Blog Getting Enough Hits? 6 Steps to Help Boost Your Traffic


blog, blog traffic, boost blog
Source:Christian Schnettelker

According to Hubspot, nearly 40 percent of businesses in the United States use blogs for marketing purposes. That may be because in 2013, 79 percent of businesses that blogged reported a positive ROI for inbound marketing. However, blogging does not automatically guarantee traffic.

A successful blog features amazing content to establish strong readership, but this sometimes isn’t enough to get quality backlinks or traffic. Thankfully, there are some steps you can take to not only increase overall traffic, but generate qualified traffic that leads to lifelong customers.

Target Your Content Toward Your Customers

Get in touch with your customers’ interests and create blog posts that appeal to them. Using demographic data, put together buyer personas and use them as guiding principles when planning your editorial calendar. While narrowing your base seems counterintuitive, speaking to your target audience’s interests and pain points will show your blog has merit to people who actually matter—your potential customers.

Vary Your Content

Straight text is not enough. To keep readers interested, mix up your content by adding images, infographics and videos. If you do not have the budget to create your own media, curate content from the web and provide commentary as to why it’s relevant to your customers. Also, include statistics and cite authoritative sources to build your own credibility and to make posts more sharable.

Advertise Your Blog

There are many ways to advertise your blog without spending money. For example, add a link to your blog in your Twitter bio or send out a blog article in an email or newsletter to your current contacts. Your email signature is another great place to add a link to your blog. If you see an active forum that is relevant to your business, join the conversation—but be sure to take the time to add value and build your character in the community before casually linking to relevant posts on your blog. While this can be a useful tactic, be careful. Remain genuine and add value—nobody likes a used car salesman on their forums. Other ways to advertise include posting articles on your professional and personal social networking accounts and sending other websites relevant native content.

Become SEO-Friendly

In 2014, Google fielded more than 6 billion searches daily, and that number is expected to increase significantly in years to come. Before publishing your post, spend five minutes doing keyword research and look for terms that are relevant to the post and have adequate search volume. Use these keywords within the copy (but don’t stuff!) and within meta data. There are many CMSes that allow easy on-page integration through SEO plugins or widgets.

Install Google Analytics

Google Analytics is free to download and is a goldmine of useful information, such as which keywords bring traffic, where visitors are coming from, demographic data, and engagement metrics that can tell you if your content is resonating. Using Google Analytics can help you decide which paths to pursue and which to avoid.

Make and Accept Guest Posts

Pay attention to popular sites and other blogs that contain information similar to yours. Chances are some of your current readers are checking out the same sites, so there is likely an abundance of potential readers lurking there. Research a blog you would like to be featured on and pitch titles that would resonate with its readers. Be sure to accept guest posts on your blog as well, since the guest poster will more than likely promote his or her article on your blog, increasing your traffic even more.

Generating traffic can have a significant impact on the success of your blog—and, in essence, your entire business. Remember, companies that have created successful blogs are 13 times more likely to experience a positive ROI. While promoting your blog can take a substantial amount of effort in the beginning, the payoff is well worth it.



4 Simple Practices That Could Change The Way You Do Business Online


Online Shopping

Operating your own online business is hard work. You and your employees have likely put a lot of time and effort into making sure your organization thrives, but even the most successful small enterprise has room for improvement.

By taking time to identify your company’s strengths and weaknesses, as well as setting goals for the future, you can dramatically change and improve the way you do business. The following are four simple practices that can help you accomplish this.



4 Ways to Boost Traffic by Bettering Your Keyword Research



Source: Christian Schnettelker

Once upon a time, marketers could research a few keywords for a website or a blog post with Google AdWords, and they were good to go. Since Google launched Panda in 2011, the process of optimizing keywords has become more complex. Sites with low quality or “thin content” and generic keywords no longer rank nearly as well as sites with rich, high-quality content and long-tail keywords. This means your content needs more than just broad keywords and to keep rankings high, you’re going to have to do some serious keyword research. If you’re unsure where to go for keyword research tools beyond AdWords or are simply looking for some new keyword strategies, consider one or more of the following.



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