Ok, I’ve been promising this to you for some time now, and I’m finally able to announce it:
As an IX Web Hosting customer, you’re invited to our first “Online Success” webinar!
The webinar topic is “How to Develop X-Ray Vision in Your Market” and we’ve scheduled it for late January.
Which means I now get to reveal our “secret” presenter, David Bullock, author of the social media study and book titled “Barack 2.0″. David is a well-known expert in the Internet marketing space and I’m really excited to have him share his vast amount of online marketing knowledge with you.
David, together with Howie Jacobson (author of “Google AdWords For Dummies”), will be showing you exactly how they use Google and other tools to discover:
Whether an online market is worth entering
How much profit can you expect to make in a market
What your customers want (and can’t find right now)
The messages that will attract the right customers to your web site
What to show visitors on your web site that will predispose them to buy from you
In short, you’ll discover a 45-minute protocol for quick, zero-cost market research that can potentially DOUBLE the effectiveness of your website.
We’re making this webinar available as part of your regular hosting package, so you won’t have to pay a dime to attend. (In fact, you won’t even have to worry about using your phone minutes – you’ll listen in right on your computer.)
Space is limited though, so register now to reserve your seat.
“How to Develop X-Ray Vision in Your Market”
Wednesday, January 20, 2010
Noon EST (9 am PST)
Is an online market worth your time?
How much profit can you expect?
Messages that will attract the perfect buyer
What to show visitors to predispose them to buy
If you can’t make the event, register anyway and we’ll send you a video of the presentation later.
See you on January 20, I hope
Happy New Year!
IX Web Hosting
PS: Remember Howie’s recent video on how to get into Google in my last blog post? Keep an eye out for a post with another video – this time from David Bullock – real soon.
Fathi Said here, with a couple of important updates about your hosting account here at IX Web Hosting.
But before I share them, I want to acknowledge something that hasn’t made me very happy.
When I look at the world of web hosting, I realize that IX Web Hosting – my company, the one I founded and the one I run – is just about average. No worse than the competition, but not much better either.
We have a giant data center in Columbus, Ohio that looks really impressive, we have a big support staff to answer your emails and phone calls, and we offer competitive pricing, but when I look at all that from my customers’ point of view, I have to say: “So what?”
I didn’t go into business to just create an ordinary service. And yet that’s where I find myself in the last month of 2009.
And that’s going to change. In fact, it’s already changing. In two big ways.
First, we’re changing the way you receive support when you have a question or problem with your site or hosting account.
The new system is called “Support representatives” – and my commitment to you is that it’s not just a catchy name, but also a fundamental improvement that makes your life noticeably easier.
Second, we’re redefining our business model to move from “hosting provider” to “strategic partner” as you grow your web site.
When I sat down and thought about the contribution I want to make, it wasn’t enough to be a reliable place to stick your website. We decided to actually branch out from being just a “boring hosting company” and actually show you some of the killer techniques we use to get thousands of hits to our website each day!
You’ve created your web site with a goal in mind. Maybe to make money. Maybe to spread the word about an important idea. Maybe to connect people. Whatever your goal, I want to help you achieve it.
We’ve teamed up with some of the top online marketing experts to provide cutting edge strategies, tips and techniques to get more visitors to your site, and to get those visitors to take action once they get there.
So without further ado, here are the details about the two big improvements to your IX Web Hosting account:
What if you had a personal contact at IX Web Hosting – an “insider” who knows your name, knows your business, and can pull strings to get you exactly what you need? We’re in the process of assigning a personal Support representative to each IX Web Hosting customer. Your Support representative will be an actual person who works in our Ohio office.
When you have a question or a problem, you can send them an email. You can phone them directly. Or you can IM them.
Your Support Representative is responsible (and accountable) to get you what you want as quickly as possible, and not to leave you hanging. Since they’re your personal “account manager,” you won’t have to explain your problem again and again as you get transferred from one technician to another. And if you get disconnected, your Support representative knows how to reach you, so you won’t have to dial the main number and be told your “wait time is approximately 26 minutes.”
Each Support Representative will handle your issue as if they were the owner of the company, because their bonus is based on how long you stay a customer, and how many of your friends you refer to us.
So the happier you are, the happier they are, and the happier I am. (I believe the business books call this a “win-win-win.”)
Now, sometimes our Support representatives sleep, or take vacations, or are “busy helping other customers” (as the phone company voicemail messages say). What then?
Without boring you with the details, we’ve set up teams of Support representatives who will pinch hit and report back to each other. And each representative has their own team of technical specialists around the world, whom you may also get to know. But the ultimate responsibility for your satisfaction rests with your individual representative.
Look for an email from your personal Support representative within the next several weeks.
Online Marketing Advice from Top Experts
As you probably know, just having a domain name and a website doesn’t guarantee that anyone will find your site.
And if you use your site for business, it’s crucial that people find it when they’re looking for what you provide.
We’ve partnered with some of the top online marketing experts to provide you with exclusive videos, articles, and even live webinars – all completely free for IX Web Hosting customers.
quick and simple tweaks you can make to your site so Google can find it and know what it’s about
how to “cut to the front of the line” on the three big search engines
how to get some of the most popular sites in the world to link directly to your site
how to find out where the traffic you should be getting is going right now – and how to stick your site in front of all those people
what to show visitors once they arrive at your site, so they stay, play, and pay
Here’s the first video for you to watch:
My friend Howie Jacobson explains some killer techniques. It’s only 7 minutes and 29 seconds long and reveals the first thing you need to know if you want to get your site ranked high on Google.
Also, look out for a survey I’m going to send you in the next few days. Please make sure to fill it out, this way we’ll know what kind of free “traffic getting” videos and webinars you want us to make for you. This is going to be fun, and I can’t wait to hear stories about you receiving boatloads of traffic.
I want to close this entry by stating publicly what an honor it is to have earned your business, and that we’re going to do much, much better in 2010. I’m truly jazzed by the opportunity and I can’t wait for you to share my excitement when you experience what we have planned.
At IX, we take care of our customers. And dedicated support is one of the ways we prove to you again and again that we are here to help you every step of the way, regardless of your skill level. With IX dedicated support, you get a support technician personally assigned to assist you. You get their name, number, email, social media connections, and work schedule! It's just one more facet of our service which proves our deeply rooted belief that being a great hosting provider requires more than just cutting-edge technologies, but the best in support and service.